As an important stakeholder, we are writing to advise you of the upcoming name change of our organisation from Taranaki Pathology Services to Awanui Labs.
Moving to become Awanui Labs is a significant milestone for our organisation and represents the nationwide network we are part of. Our new name brings all eight laboratory brands in our network together under a unified Aotearoa New Zealand name for the first time. All our human laboratory brands throughout the motu (country) will change to Awanui Labs over the next few months.
As background, Awanui translates to ‘big river’ and was chosen to represent the coming together of our services nationwide and speaks to the proud history and strong connection to the communities we support.
We’re also proud of how we came to choose Awanui as our name. Alongside the 2,000+ strong team across our network who contributed to this mahi (work), we were privileged to have partnered with Te Reo Māori and Mātauranga Māori experts in health who offered their perspectives to guide and shape the final decision of our name and design.
In the coming weeks, you will see Awanui Labs and our new branding replacing Taranaki Pathology Services on the signage at our laboratory and collection centres, along with vehicles and staff clothing. This will also include our correspondence with you and our patients, for example, emails, laboratory results, request forms, and all other documentation.
Our current website will automatically redirect you to a newly branded one. Everything will be in the same place, just with a new logo and colour.
We look forward to continuing to provide the same great service, by the same people, at the same places, under our new name, Awanui Labs.
Ka tū mātou i muri ki te hauora o Aotearoa
We stand behind the health of Aotearoa New Zealand
Ngā mihi nui,
General Manager, Awanui – Central and Te Manawa Taki
For more information about the brand change visit www.awanuilabs.co.nz